![]() Since its inception, Ausnutria has taken quality as the pillar for its brand concept: "Be Fearless, For Excellence". Without it, companies may lack vitality and sustainability. Strengthening brand building and striving to establish an international dairy brandĪ brand is the soul of a company and leads to its development and even survival. This is a story of the development process of brand innovation and upgrading. The international development of Ausnutria is a microcosm of the internationalization process of the Chinese dairy industry. ![]() When it comes to vertical expansion, in areas including global supply, scientific research, talents, brand sales, and more, Ausnutria has become one of the most internationalized companies in China's dairy industry. Over 12% of Ausnutria’s sales revenue comes from its overseas markets. ![]() As of December 31, 2019, the total number of employees of Ausnutria around the world was 4,510, of which 788 based overseas, (i.e 17.5% of all staff). (Photo: © Ausnutria Dairy Corporation Ltd.)Īusnutria was listed on the main board of the Hong Kong Stock Exchange in 2009. After growing its business for 17 years, Ausnutria has now become a global dairy company with a complete industrial chain from milk collection, production to market sales, owning 8 overseas factories, and developing sale service networks in more than 60 countries and regions worldwide. Ausnutria was established in the autumn of 2003, in Changsha City, China, in response to a time when dairy resources were extremely scarce.
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